The Beginning: From Chaos to Creation
I’m Kevin, the founder of HustleSauce. My journey began on my grandma’s couch, after I moved across the country to escape a chaotic home life filled with substance abuse and all the dangers that come with it (Not me, I've never used drugs).
I finished high school in those cramped quarters, but when things got too crowded, I was forced to move out. I found myself renting a cheap room with a man named Carl and some other shady characters. Lost and unsure of my future, I scraped together grants to attend community college and played basketball and soccer at school, but I still needed to come up with $1,000 a month to cover my bills.
The Hustle
I tried job after job, but I kept getting fired—honestly, I would have fired me too. It just wasn’t my path. I realized that if I was going to make it, I’d have to find my own way. So, I turned to reselling on eBay, starting with sneakers. It wasn’t easy, and I made plenty of mistakes. I lost money often, and many nights, I went to bed hungry. But I knew I had to stick with it. It was my only option.I hustled month after month, experimenting with different business models, and products—drop-shipping, Amazon, reselling vintage games, odd antique's even setting up tables in person. Every time I felt like I was getting somewhere, life would knock me back down. I got hit by a drunk driver in a hit-and-run, and my insurance didn’t cover it. I trusted the wrong partners and had all my money stolen. My new car died after six months, leaving me to walk around a rough city to get anything done.But I knew through all of this: no matter what happens, taking 100% accountability is the only way to move forward and get better. So, I kept hustling.
Turning a Struggle Meal into an Idea
After a particularly bad episode where Carl had a drug binge and tried to attack me. I needed to move quickly without a deposit and all that hassle. So, i quickly got into this room I later discovered was mice infested. Just as things seemed like they might be improving, a new roommate had a drug-induced breakdown and tried to shoot my neighbor and me. I had to move out. One night, as I was eating the same old chicken and rice with hot sauce meal I’d been cooking for years, it hit me. I considered making cologne, apparel, soap—but then, I thought of hot sauce. I Googled how to make it and realized it was something I could do without a crazy amount of equipment. The next day, I bought some peppers and made my first batch of hot sauce.That was the beginning of HustleSauce.
What HustleSauce Stands For
HustleSauce is more than just a hot sauce—it’s a testament to turning adversity into triumph, to finding your way when you get knocked down over and over, and over. It’s about what you can make of yourself. What you can become, and the mark you can leave on the world with a bit of resilience, integrity, perseverance, discipline... No matter what you do, big or small, your character can inspire, give strength and security to those around you. HustleSauce is a reminder of the inspiration you can be to those around you.
Enough About Me: It's About You
Our story is just the beginning. While our journey brought us here, everything we do now is about you and the experience we offer. We’re dedicated to bringing you expertly crafted, premium sauces. We go above and beyond in our craftsmanship to deliver the best of the best—innovative, delicious sauces that elevate your meals with class, culture, and exquisite flavor. Make sure to use Code Hustle40_Pop_Up-PREVIEW to access your free sauceThank you for being a part of our story. We can’t wait to see how you make HustleSauce your own.Embrace the Journey,KevinFounder, HustleSauce
Tales of a Hustler
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